Toolkit Downloads

All exporter toolkit documents are housed in the relevant toolkit sections, as well as centrally in this section.

AGOA Rules of Origin

What are the AGOA Rules of Origin and why do they matter?Who claims origin status and who receives benefits? What are the provisions for general goods and for textiles/apparel? Double-sided brochure

Author
Eckart Naumann
Organisation
Trade Law Centre (tralac)
Publication Date
21 December 2018
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AGOA - Frequently Asked Questions FAQ brochure

AGOA.info brochure that addresses various AGOA related questions, such as  What is AGOA? Do AGOA benefits expire? Which countries does AGOA apply to? What about exporter registration? Where do I find the AGOA legislation? What are the AGOA eligibility criteria? How does a product obtain preferential origin status under AGOA? What benefits are offered under AGOA? What is the AGOA Forum? How do I know whether my product qualifies under AGOA? How can I obtain clarity on the preference status of my product prior to export to the US? Where do I obtain additional support relating to AGOA? Double-sided brochure.

Author
Eckart Naumann
Organisation
Trade Law Centre (tralac)
Publication Date
21 December 2018
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EAC Common market implementation impact of container cash deposit requirement in Kenya: The Case of private sector firms in Rwanda

To highlight the impact of Mombasa Port container cash charges on regional trade and business, the Hub created the following case study focused on Rwanda private sector firms. The study demonstrates the need for a solution to the cash deposit requirement in order to reduce the cost of doing business. The study reveals long administrative time gaps between claim submission and deposit recovery that impact on business cash flow and adds financial burdens, particularly to smaller freight forwarders. It also leads to an increase in operational costs that are ultimately passed on to consumers. The study further reveals how the utilization of a guarantee scheme has enabled some of the firms to reduce costs.

Author
East Africa Trade and Investment Hub
Organisation
USAID
Publication Date
22 July 2018

AGOA 101 Kenya - Exporter Guide 2018

The USAID East Africa Trade and Investment Hub helps East African businesses take advantage of the African Growth and Opportunity Act (AGOA). AGOA allows for duty-free export of over 6,000 products. This guide outlines the step-by-step process that Kenyan businesses should take to export to the United States of America (U.S.A.) duty-free through AGOA and gives a general overview for the export of all AGOA products from Kenya. It provides additional information on the export of four high-demand, high-value sectors, namely textiles and apparel; coffee; nuts and oil crops; and cut flowers. Although exporting can be a challenging process, it can also be profitable for the individual or company that successfully complies with the steps. Exporters must follow two sets of requirements: Kenyan laws and regulations that govern the export process, and Laws and regulations that govern the destination country’s imports, in this case, the U.S.A. Regulations also vary according to the product being exported; exporters must research to ensure that their product meets the necessary requirements for export. This guide assumes that the exporter or potential exporter has already conducted the necessary market research, and is ready to export. Before proceeding, exporters must identify the correct tariff code and its eligibility for dutyfree export under AGOA. This status can be established by referring to...

Author
EA Trade Hub - USAID - Kenya MITC
Organisation
USAID
Publication Date
08 June 2018
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US end-market analysis for Kenyan textiles and apparel

The apparel market in the United States (U.S.) is the largest in the world with a market value of $343 billion. In 2016, the U.S. imported apparel worth $105 billion, up from $88 billion in 2015 and $82 billion in 2014.1 U.S. consumers spent $312 billion on apparel. Ten countries account for almost 80 percent of all U.S. apparel imports with China topping the list with a 30 percent share. While Kenya does not yet stand among these countries, there is an opportunity for Kenya to take advantage of its trade preferences under the African Growth and Opportunity Act (AGOA) to increase its exports to the U.S. market. Since AGOA was signed for an additional ten-year term in 2015, there has been a growing trend toward sourcing and importing apparel to the U.S. If more stakeholders in both countries realize AGOA’s full potential, Kenyan apparel exports can continue to climb. This report focuses on six target product opportunities for Kenyan exporters: Knitted Shirts in Synthetics for all genders and ages T-shirts in Cotton and Synthetic for all genders and ages Sweaters in Synthetic for all genders and ages Woven Pants and Shorts in Cotton and Synthetic for all genders and ages Woven Shirts in Cotton and Synthetic for all genders and ages Dresses for Women and Girls in Cotton and Synthetic as part of SME products These products were determined by volumes and trends and are not unique to Kenyan production. However, these products offer opportunities for large duty...

Author
East Africa Trade and Investment Hub
Organisation
USAID
Publication Date
07 December 2017

US end-market analysis for Kenyan cut flowers

Cut flowers are a major export industry in Kenya. Kenya presently ranks first among world exporters of roses to the European Union (EU), with a market share of 38 percent. However, the country has not yet made as deep of inroads into the cut flower market in the United States (U.S.). Kenyan cut flower exports to the U.S. have grown since 2010, but the country’s market share remains small, standing at 1 percent. This report analyzes emerging opportunities to increase Kenyan flower exports to the U.S. while taking advantage of the benefits granted under the African Growth and Opportunity Act (AGOA). In 2016, Kenya ranked as the twelfth greatest supplier of cut flowers to the U.S. Nearly 90 percent of the cut flowers imported by the U.S. come from three countries: Colombia (59 percent), Ecuador (22 percent) and the Netherlands (7 percent). Colombia and Ecuador, who make up more than 80 percent of the imported flowers, present stiff competition. The countries profit from longstanding commercial relationships with the U.S. and geographic proximity, which reduces freight and transport costs. Both countries enjoy duty-free access to the U.S. market, as does Kenya. Nonetheless, Kenya has a strong, competitive cut flower industry that is ready to explore new markets. The industry is profitable and technically competent, it has developed efficient logistics to the European markets and it offers high-quality flowers at competitive prices. If the industry can use these strengths...

Author
East Africa Trade and Investment Hub
Organisation
USAID
Publication Date
07 December 2017

US end-market analysis for Kenyan home decor and fashion accessories

This report provides market data at a product level for use by Kenyan exporters interested in the United States (U.S.) market and to support the National African Growth and Opportunity Act (AGOA) Strategy and Action Plan for Kenya. The home décor and fashion accessories sector has the capacity to further the goals of increasing women and youth participation in manufacturing by providing greater access to economic opportunities. In 2016, the top preforming Kenyan product categories in this sector represented $5.2 million in exports to the U.S. The U.S. is the largest importer in the world in all categories, and the fourth largest in jewelry. This report analyzes the top supply growth opportunities for Kenya based on the U.S. import demand. It also presents the current market trends in the U.S. for Kenya to better compete internationally. In addition, the Kenya Vision 2030 makes the recommendation for "a better and more inclusive wholesale and retail trade sector." Accomplishing the goal of increasing efficiency, lowering transaction costs and strengthening trade as well as linking trade to wider local and global markets requires: Understanding the demands of the international market and the trends that influence the global exports to the U.S. market; Understanding the advantages of the Kenyan market in key product categories, competitiveness in raw material sourcing, and the international competitors participating on the global stage; Sharing a detailed explanation...

Author
East African Trade and Investment Hub
Organisation
USAID
Publication Date
07 December 2017

US end-market analysis for Kenyan tea

The tea market in the United States (U.S.) is growing, with Americans consuming larger quantities of tea each year. In 2016, the U.S. imported nearly $760 million in tea (excluding herbal tea), making it the world’s third largest tea importer.1 According to the Tea Association of the USA, the sector projects compound annual growth rates of 3 to 5 percent over the coming years. This has been driven by an increase in volume, but especially value, of tea imports. Approximately four out of five Americans drink tea. For Millennials, tea consumption reaches an estimated 87 percent. This population, in particular, is driving the upward trend in tea consumption and price. Consumers are becoming more health-conscious and are therefore willing to pay for better quality tea and innovations in flavors, packaging, and convenience. Black tea, specialty teas, and Ready-to-Drink (RTD) tea are experiencing the highest rates of growth. Black tea, which accounts for 85 percent of U.S. tea consumption, achieved 2.3 percent growth in imports between 2015 and 2016. Sales of specialty teas, comprised of loose-leaf teas, single-estate teas, Fairtrade, organic, or rare teas, are increasing about 10 percent per year. Further, RTD tea is expected to grow 4 to 6 percent over the next five years. The U.S. market is highly competitive. It is comprised of a handful of U.S. growers and numerous importers that are supplied by exporters from almost every tea producing country. In 2016, the U.S....

Author
East Africa Trade and Investment Hub
Organisation
USAID
Publication Date
07 December 2017

US end-market analysis for Kenyan speciality coffee

The United States of America (U.S.) is the largest market for coffee in the world. Within the U.S. coffee sector, the specialty coffee industry imports almost 750 million kilograms (kg) of green, specialty-grade coffee from around the world each year, often paying double the commodity price. Specialty-grade coffees are identified by their high-quality, unique taste characteristics and countries of origin. They are roasted by one of 1,400 U.S. roasters and distributed to hundreds of thousands of coffeehouses, supermarkets, restaurants, and specialty stores. Whether prepared by retailers or sold in bulk packages for self-preparation at home or in the workplace, 35 million Americans drink specialty-grade traditional coffee on a daily basis. As geographic origin plays a major role in the taste and body characteristics of specialty coffee, it can be broadly distinguished by growing region – Latin America, Asia/Pacific or Africa. East Africa currently contributes about 4 percent to the volume of annual U.S. green Arabica imports, the predominant species of specialty-grade coffee. Imports from Kenya alone account for about 6 percent. While Kenya could improve issues related to the price and volume of quality production, the country has historically had a reputation for quality and continues to compare favorably with other countries. In fact, Kenyan AA1 was the first single-origin coffee widely identified by its origin name in the early days of the U.S. specialty coffee...

Author
East Africa Trade and Investment Hub
Organisation
USAID
Publication Date
06 December 2017

Textile processing for apparel manufacturers

Author
Margaret Bishop and Brent Smith
Organisation
WA Tradehub
Publication Date
09 August 2004
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Tradehub Presentation - World Bank study and lessons learned from exports of afrocentric garments

Author
Charlotte Ashamu and Margaret Bishop
Organisation
WA Tradehub
Publication Date
23 June 2004
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Presentation on business planning instruction and business plan template

Executive Summary Brief history and ownership structure of the business Markets and competition Marketing and selling methods Products Manufacturing processes Historical Trading or export performance Management and personnel Financial analysis and underlying performance Risks and Rewards

Organisation
USAID / VEGA
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Export readiness assessment

The following "Export Readiness Assessment" is a set of questions designed to assess how prepared your company is to begin exporting to the U.S. The test is designed to identify weak areas in your company's planning so they can be redressed before commencing with the implementation of an export strategy. 

Author
Belisa de las Casas and Luke Zahner
Organisation
George Washington University
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Packaging in West Africa - A resource guide (Tradehub) - ANNEX

The purpose of this directory (Annex to West Africa Packaging Guide) is to help food industry producers identify manufacturers in their country or subregion capable of offering the packaging they need. Its agenda has a sales/marketing goal as opposed to a technical one. This ANNEX 1 contains country information sheets with types of materials listed. We have focused on the most widely used packaging materials, namely plastic and cardboard. The information sheets are structured as follows: Section 1: Type of material Section 2: Company address Section 3: Options offered by the company for the material concerned Section 4: Basic information for commercial

Author
Naji Choueri and Micah Frumkin
Organisation
WA Tradehub
Publication Date
15 May 2007
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