TRALAC - Trade Law Centre

Exporter Resources

In order to make a successful transition from locally focused production to competing on the United States market, producers and traders face a number of challenges. This section will provide a growing number of resources on various aspects related to the business of exporting - including business planning, participation at trade fairs, trade finance, insurance, marketing, packaging and related fields.
Export marketing and packaging

Export marketing and packaging

In order to successfully bring a product to market - and this is especially true for African producers wishing to enter the United States market - requires careful preparation. A key element entails product and company marketing which...

Exporter readiness

Exporter readiness

Doing business with the United States can be very rewarding. At the same time, it is a challenging undertaking that requires producers and exporters to be well-equipped to deal with. This section provides resources on helping to guide...

National AGOA Strategies

National AGOA Strategies

Find various national AGOA strategies here. How are countries planning to better utilise the market preferences provided under AGOA? 

Participation at trade fairs

Participation at trade fairs

Participation at trade shows is often considered an important ingredient in a company's marketing mix. Trade shows bring together producers, exporters, importers and the public, and a number of other stakeholders. From the perspective of...

SPS measures, plant and animal regulations

SPS measures, plant and animal regulations

Sanitary and phytosanitary (SPS) measures and other regulations are at the fundamental level aimed at protecting human and animal life from the risks and threats arising from additives, contaminants, toxins or disease-carrying organisms...