Export marketing and packaging
In order to successfully bring a product to market - and this is especially true for African producers wishing to enter the United States market - requires careful preparation. A key element entails product and company marketing which provides important publicity about the product to US-based buyers. Packaging is equally of critical importance: the product must not only be shipped securely from Africa to the US, but must appeal to US buyers (and ultimately the US consumer) visually as well as from a practical perspective. In other words, the product must be marketable in terms of product characteristics, visual elements, quality and price.
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Packaging in West Africa - A resource guide (Tradehub) - ANNEX
The purpose of this directory (Annex to West Africa Packaging Guide) is to help food industry producers identify manufacturers in their country or subregion capable of offering the packaging they need. Its agenda has a sales/marketing goal as opposed to a technical one. This ANNEX 1 contains country information sheets with types of materials listed. We have focused on the most widely used packaging materials, namely plastic and cardboard. The...
Packaging in West Africa - A resource guide (Tradehub)
Most small and medium-sized African businesses have difficulty sourcing affordable quality packaging for their products. Few packaging suppliers exist within the region and even fewer have the ability to create packaging that meets international standards and satisfies consumer preferences. Many African producers therefore turn to Europe and North America for packaging supplies, which significantly increases operating costs. In spite of the...