- African Growth and Opportunity Act
TRALAC - Trade Law Centre
You are here: Home/News/Article/US buyers keen to source coffee from the East African region

US buyers keen to source coffee from the East African region

US buyers keen to source coffee from the East African region
Credit: EA Trade and Investment Hub
Published date:
Thursday, 19 October 2017

The USAID East African Trade and Investment Hub supported East African coffee producers to connect with U.S. retailers at this month's Coffee Fest in Portland, Oregon.

The October 13 - 15 event brought together a broad spectrum of the U.S. coffee industry, including roasters, retailers and coffee producers. 

The event helped the exhibiting companies to generate 20 solid linkages that, if realized, represent $100,000 in East African coffee exports.

The Hub-supported East African Pavilion held daily cupping sessions to wow visitors with the high quality and unique flavor profiles of East African coffees and to support market linkages. 

“In order to create broad awareness in the U.S. of the quality coffees of East Africa, it is imperative for us as an organization representing the industry to be consistent in our presentation to buyers.  Attendance at Coffee Fest accomplished this goal for us.  It is an ongoing effort to which we are committed," said Samuel Kamau Chief Executive Officer, Africa Fine Coffees Association .

Coffee Fest is a trade show held three times a year in different locations in the U.S. Find out more here.

coffee tasting2

Read related news articles

Entrepreneur uses AGOA to showcase Kenyan hope in global race for coffee billions

Hidden in the industrial godowns of Ruiru town, some 26 kilometres north of Nairobi, is a coffee story of hope — faith and endurance. Peter Muchiri, who turned 40 last August, is driving the story forward by engaging in what coffee cartels and foreign multinationals do not want Kenyans to do: add value to their green coffee and find markets abroad. “I will do it because the government appears clueless on coffee farming and markets,” he...

12 October 2017

Ugandan coffee firm eyes AGOA market

A Ugandan coffee firm with active markets in the United Kingdom, Uganda and South Africa, is now eying the lucrative African Growth and Opportunity Act (AGOA) market. Good African Coffee, which operates a modern roasting, processing and packaging facility, believes that it is time for Africans to process and market their own products globally and use trade as a means to bring about the sustainable development so desperately needed by the...

18 October 2011

Kenya: Aggressive marketing required for coffee, says expert

Coffee exports to America will not be adversely affected by the current global financial meltdown, an expert said on Tuesday. Mr David Walker, a consultant in coffee and tea told stakeholders in the sector at Panafric hotel said that the challenge for the country was to market its coffee in America where the sales remained low. “Kenya is already producing specialty coffee and it has gained acceptance in the American market, what is needed...

02 February 2009

US firm eyes Ugandan coffee

Top executives of Starbucks Coffee Company, the world's leading coffee processing firm, have arrived in the country to find ways of involving their company in the Ugandan coffee sector. A press statement from the Media Centre in Kampala on Monday said Mr Alain Poncelet, Starbucks' Vice President for Coffee, and Mr Peter Torrebiarte, General Manager for Farmer Support Center in Costa Rica, will discuss strategies to enhance the quality of...

09 May 2007

Uganda: New Coffee Firm Leases Bugolobi AGOA Plant

A new coffee-processing company, House of Uganda Coffee Ltd., has won a 49-year lease to use part of the former Coffee Marketing Board premises at Bugolobi. Uganda Property Holdings Ltd, the custodian of most government properties, granted the lease for which Uganda Coffee will pay an annual rental fee of Shs56m. The company will share the premises with Apparels Tri-Star, the firm that produces textiles for the United States market under the...

23 April 2006

Kenya Gearing for Processed Coffee Exports under AGOA

African countries that make no effort to improve the quality of their products risk being excluded from the US Africa Growth and Opportunity Act, (Agoa) Kenya National Chamber of Commerce and Industry (KNCCI) officials who recently toured the United States were told. Following the tour, two US groups are expected in Nairobi next year. A team from the Black American Chamber will be coming in January and Sir Jim McDermont, one of the initiators...

29 December 2003

You are here: Home/News/Article/US buyers keen to source coffee from the East African region